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Key Features

Tap's features serve three personas: Campaign Creators who design and launch feedback campaigns, Participants who respond through the chat interface, and Admins who manage organizations and teams.

Campaign Creator Features​

Mission Wizard​

An AI-guided flow that helps you go from a rough idea ("I want to understand employee satisfaction") to a well-crafted, unbiased opening question. The wizard:

  • Extracts your topic, audience, and success criteria
  • Detects and removes bias or leading language
  • Offers 3 question options with rationale for each
  • Generates an engaging email summary for invitations

Campaign Management​

  • Create campaigns with customizable settings (audience type, anonymity, max follow-ups)
  • Launch — sends invitation emails to all participants
  • Pause/Resume — temporarily halt active campaigns
  • Complete — close a campaign and trigger final analysis
  • Archive — move finished campaigns out of your active view
  • Clone — duplicate a campaign's settings for reuse

Participant Upload​

  • Upload participant lists via CSV file (name, email)
  • Track individual participant status (pending, invited, in progress, completed)
  • Send bulk invitation emails with one click

AI-Powered Analysis​

  • Sentiment Analysis — positive, neutral, and negative distribution across all responses
  • Theme Extraction — identifies up to 10 common themes sorted by frequency
  • Executive Summary — key findings, recommendations, and participation stats
  • Conversation Grouping — clusters conversations by theme for easy browsing
  • Natural Language Q&A — ask questions about your data in plain English ("What are the main complaints?")

Campaign Monitoring​

  • Real-time response progress tracking
  • Participant status overview (who responded, who hasn't)
  • Conversation transcript viewing

Participant Features​

Frictionless Experience​

  • No login required — participants access their conversation via a unique email link
  • Chat interface — familiar messaging UX, not a traditional form
  • AI follow-ups — the conversation adapts based on responses
  • Natural conclusion — the conversation ends when the AI determines enough depth has been reached

Privacy Options​

  • Anonymous mode available (names hidden from campaign creators)
  • Responses stored securely in Supabase with row-level security

Admin Features​

Multi-Tenancy​

  • Organizations — group users under a shared workspace
  • Role-based access — owner, admin, and member roles
  • Shared campaigns — organization members can view campaigns created by teammates

Email System​

  • Invitation emails with glassmorphism-styled HTML templates
  • Automated reminder emails for participants who haven't responded
  • Completion notifications